Normal becomes different when you grow up with roaring engines and billion-dollar empires. Bella DeJoria, as Bella, came from a world of racetrack fuel and boardroom ambition. She’s 22 and has the kind of foundation most people only dream of.
I find her story fascinating not because of the wealth or fame, but because of how she’s managed to stay grounded while carrying a name that opens almost any door in America.
The Woman Behind the Wheels
Alexis DeJoria, Isabella’s mother, is unusual. Alexis, born September 24, 1977, drives a Funny Car like few others. Her fame goes beyond the starting line with many NHRA wins and an estimated $100 million net worth. Alexis goes beyond racing. She rules.
Growing up, Isabella watched her mother strap into vehicles that hit over 300 mph in seconds. That’s not a childhood filled with soccer practice and piano recitals. It’s a childhood where adrenaline is the family business and courage is passed down like a genetic trait.
Alexis divorced custom motorcycle builder and TV personality Jesse James in 2020, ending a marriage that began in 2013 when young Isabella served as a flower girl. The split marked another chapter in a family that seems to reinvent itself constantly while maintaining its core values.
The Billionaire Grandfather
This amazing family is led by John Paul DeJoria. He co-founded John Paul Mitchell Systems and Patrón Tequila, going from destitute twice to a billionaire in business and philanthropy. His rise from rags to riches was unpredictable. It was messy, hard, and winning.
Isabella’s grandmother, Jamie Briggs, gave birth to Alexis and helped shape a family that values hard work over handouts. The DeJoria philosophy centers on earning your place, even when your last name could write the check.
John Paul’s legacy lives on via his offspring, including John Paul DeJoria II, John Anthony, and Michaeline, who is CEO of John Paul Mitchell Systems and has three children. The family includes Michael and Justin DeJoria through multiple marriages, producing a close-knit group of cousins and half-siblings.
Growing Up in the Fast Lane
Isabella’s childhood reads like something from a movie script. She learned to ride a bike at racetracks while most kids were still training wheels on suburban sidewalks. Her 10th birthday party happened at an NHRA event, surrounded by the smell of burning rubber and the thunder of engines.
Teachers knew her as a straight-A student, the kind who balanced academic excellence with weekend trips to racing circuits across America. Around 2013 through 2016, she appeared in family and racing profiles, always poised, always composed beyond her years.
By 2019, at roughly 16 years old, Isabella learned to drive. I imagine that conversation in the DeJoria household carried extra weight. When your mother pilots a 10,000-horsepower machine for a living, driver’s education takes on new meaning.
She expressed interest in NASCAR as a teenager, suggesting the racing gene didn’t skip her generation. Whether she pursues it professionally remains unclear, but the foundation is certainly there.
Life Beyond the Spotlight
Isabella opted not to follow camera and scandal like many celebrity children. Her @babe.of.atx account emphasizes intimate life over public spectacle. She has small followings and discusses Austin, Texas life without the artificial drama that affects many young adults in her position.
Family posts describe her as strong, independent, smart, and kind. Those aren’t just empty compliments parents throw around. They’re qualities earned through watching adults navigate high-pressure situations with grace.
By 2024, Isabella turned 22, celebrated by family members who continue to post tributes highlighting her growth and character. She exists in that interesting space between private citizen and public figure, close enough to fame to understand its cost but distant enough to avoid its worst traps.
The Extended Family Empire
separate DeJoria family members rule separate areas, like a miniature monarchy. Michaeline manages the hair care enterprise with three kids. Alexis dominated racing and joined John Force Racing for 2025–2026. John Paul works philanthropically and in business into his 80s.
Isabella’s step-family through her mother’s marriage to Jesse James included connections to his children, like Sunny, who shared that flower girl duty at the 2013 wedding. Though that marriage ended, those relationships add layers to an already complex family structure.
This clan has significant fortune. Generational. John Paul Mitchell Systems and Patrón Tequila funded racing teams, businesses, and charities with income streams. Isabella benefits from this atmosphere but hasn’t officially defined her career.
FAQ
How old is Isabella DeJoria?
Isabella DeJoria is 22 years old as of 2024. She was born around 2002 or 2003, with family social media posts celebrating her September birthday each year.
What does Isabella DeJoria do for a living?
Isabella maintains a relatively private profile and hasn’t pursued a high-profile career yet. She’s in early adulthood and benefits from her family’s wealth while focusing on personal life rather than public professional pursuits.
Who are Isabella DeJoria’s parents?
Her mother is Alexis DeJoria, a successful NHRA Funny Car driver with multiple wins and an estimated net worth of $100 million. Her father is from a previous relationship but not widely publicized in family discussions.
Is Isabella DeJoria related to John Paul DeJoria?
Yes, John Paul DeJoria is her maternal grandfather. He co-founded John Paul Mitchell Systems and Patrón Tequila, building a fortune that supports the entire family’s endeavors.
Does Isabella DeJoria race like her mother?
While she grew up around racing and expressed interest in NASCAR as a teenager, there’s no public confirmation that she’s pursuing professional racing. She learned to drive at 16 and has been involved in racing circuits through family connections.
Where does Isabella DeJoria live?
Isabella appears to live in the Austin, Texas area based on her social media presence and family references. She maintains accounts focused on personal content rather than public celebrity.
What is Isabella DeJoria’s net worth?
Isabella’s individual net worth isn’t publicly documented since she hasn’t established an independent career yet. However, she benefits from significant family wealth, with her mother worth approximately $100 million and her grandfather worth billions.
